Johnson’s Baby Shampoo 200ml is 100% soap-free and with an improved formula, it is as gentle to eyes as pure water. Hypoallergenic, dermatologist-tested. is 100% soap-free and with an improved formula, it is as gentle to eyes as pure water. Hypoallergenic, dermatologist-tested. We love babies. And we understand baby’s eyes are very delicate and need special care. That’s why Johnson’s baby unique No More Tears shampoo is as gentle to eyes as pure water. Clinically proven mild, it gently cleanses without irritating baby’s eyes. 100% Soap-free, Hypoallergenic, Dermatologist-tested. Mums trust Johnson’s. Always Mild & Gentle.